An Iconic Arcade Classic Meets Wearable Technology in a Unique Collaboration Between My Play Watch, TAITO, and Floor 84 Studio
Blasting Through Time: SPACE INVADERS™ Joins Forces with My Play Watch and Floor 84 Studio
Floor 84 Studio contact:
jeff@floor84studio.com
Press contact:
press@myplaywatch.com
My Play Watch, a trailblazer in the fashion wearable space, announced the launch of its
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This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240924896062/en/
The new line of SPACE INVADERS™: My Play Watch models - launching today - feature the beloved video game franchise in a new wearable form factor. This one-of-a-kind collectible brings together nostalgia and modern innovation, offering retro gaming fans the chance to wear a piece of arcade history on their wrist. More fashion statement than smart watch, the SPACE INVADERS™: My Play Watch features a playable version of the arcade classic. (Photo: Business Wire)
The SPACE INVADERS™: My Play Watch is the product of a groundbreaking collaboration between My Play Watch, TAITO, the original creator of SPACE INVADERS™, and Floor 84 Studio, a leader in developing interactive digital experiences for major entertainment brands.
“Bring Retro to Your Wrist”
"We're thrilled to bring this retro classic to life in a truly innovative format," said Jeff Hardy, co-founder of My Play Watch. "Our vision was to create a stylish, functional wearable that allows SPACE INVADERS™ fans to wear their passion while experiencing both a simple gaming experience and essential modern features. SPACE INVADERS™ is a pillar of gaming history, and we are excited to introduce it to both longtime fans and a new generation through this cutting-edge design."
The watch boasts a high-quality 1.86" touchscreen display with core features like time display, fitness tracking, and a built-in SPACE INVADERS™ game tailored for the watch display. My Play Watch works right out of the box, with no need for app downloads or complex pairing. Engineered for long battery life, it offers a hassle-free experience for both casual and dedicated gamers.
With a re-engineered SPACE INVADERS™ game, the watch uses the touchscreen and custom crown to control game play, providing an interactive, nostalgic experience.
“Fun Meets Functionality”
"We're not competing with your phone-linked smartwatch,” Hardy added. “The My Play Watch is all about fun, functionality, and style. It’s perfect for when you want something bold and nostalgic on your wrist—a vibrant accessory that blends retro gaming culture with modern-day tech.”
Floor 84 worked closely with TAITO throughout the product development process to honor the visual aesthetic and game play of the original title. Through this collaboration, My Play Watch has been able to remain true to the essence of the SPACE INVADERS™ while bringing the franchise to a modern form factor.
“We are thrilled about the launch of My Play Watch featuring our most beloved game, SPACE INVADERS™,” stated Tom Kanayama, the Brand Manager for SPACE INVADERS™ at TAITO CORPORATION. “This product wonderfully combines nostalgia with cutting-edge technology. It is sure to be loved by fans all around the world.”
A New Form Factor for Games and Entertainment Franchises
With its eye on the future, My Play Watch plans to expand its collaborations to include other beloved gaming and entertainment franchises throughout 2025.
About My Play Watch:
Founded by a team of tech and gaming veterans, My Play Watch is dedicated to creating unique, IP-driven digital watches that celebrate gaming history. By focusing on simple, essential features and deep integration of beloved retro classics, My Play Watch offers a fresh alternative in the fashion wearable market.
About SPACE INVADERS™:
SPACE INVADERS™ is a video game franchise originally planned, developed, and released in 1978 by TAITO CORPORATION (TAITO), which has been enjoyed on a multitude of platforms until today. Its eponymous characters, the ‘Invaders’, have crossed over to become icons of popular culture all around the world. Partnering with global brands and world-leading enterprises, TAITO has engaged with diverse licensing programs for the corporate’s mascot across the world. TAITO will continue to proactively expand the brand as the exclusive owner of the global intellectual property rights, including copyrights and trademarks for SPACE INVADERS™ and its characters.
About Floor 84 Studio:
Floor 84 Studio is a technology studio specializing in developing digital games and interactive experiences. Their portfolio includes work for major brands such as Disney, Mattel, Warner Bros., NBA, and Amazon.
NOTE: Final features and design specifications of the SPACE INVADERS™: My Play Watch are subject to change over the course of the development process.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240924896062/en/
