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With a 231% increase in unit sales following its Big Game commercial, Lindor Chocolate wins Gopuff's Brand Bowl, with Starry and Nerds tying for second place
Gopuff's Brand Bowl Report Illustrates Which Big Game Ads Resulted in Instant Sales
Media Contact
press@gopuff.com
Gopuff, the app that gets you what you need in as fast as 15 minutes, released its Brand Bowl results follow
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This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240213189251/en/
Gopuff's Brand Bowl report details which commercials had an instant impact on product sales on Gopuff, what customers ordered before, during and after the game, local snacking trends in the competing cities, and more. (Photo: Business Wire)
“Spots during the Big Game are among the most expensive ads available – but it’s difficult to leverage those commercials to drive immediate sales or measure the immediate impact of that huge investment,” said Daniel Folkman, Gopuff’s SVP of Business. “That’s where Gopuff comes in. With direct access to data and the ability to deliver products to customers instantly, Gopuff is uniquely able to leverage sales data to determine the efficacy of ads in real-time and draw distinctive insights into consumer behavior and consumption habits."
Brand Bowl Winner: Lindor Chocolate Scores Big
While many commercials during the Big Game won the hearts and minds of America, Gopuff’s Brand Bowl helps answer the ultimate question: What won their stomachs? Throughout the Big Game on Sunday, Gopuff tracked purchases of advertised brands in the hour following that brand’s commercial. Here’s how the Brand Bowl’s winning commercials impacted sales in the moments after they aired.
And for our runners-up:
Percent changes are based on units ordered one hour before compared to units ordered in the hour after the commercial aired. All numbers exclude sampled products or giveaways.
Sunday Funday Order Trends: Groceries, Party Supplies and Ice, Ice, Baby
This was no ordinary Sunday as Gopuff customers took to the instant commerce platform to access everything they needed for game day – on game day:
Rounding out the Sunday-Not-So-Scary Trends:
Sales increases compared February 11 nationwide sales to all previous Sundays in 2024.
How Each Team’s City Fared
In San Francisco, as customers licked their wounds, some unique, if sad, order trends emerged.
Meanwhile, in Kansas City, customers celebrated their win.
Sales changes compare February 11 sales in that metro area to the previous four Sundays.
About Gopuff
Gopuff is the leading Instant Commerce platform, bringing thousands of everyday products to customers in minutes. Gopuff stores everything from household essentials and groceries to OTC medication and more within hundreds of micro-fulfillment centers and omnichannel retail stores across the U.S. and U.K. Founded in 2013 by co-founders and co-CEOs, Rafael Ilishayev and Yakir Gola, Gopuff’s unique, vertically integrated platform offers customers a seamless and consistently fast shopping experience.
To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240213189251/en/